Privacy Policy
This Privacy Policy Highlights Statement applies to Actualisation Group Pty Ltd (ACN 609280079) trading as Actualisation (ABN 67609280079) in relation to personal information collected by Actualisation and provides a condensed version of our complete Privacy Policy.
Actualisation is bound by the Privacy Act 1988 (Cth) (Privacy Act) including the Australian Privacy Principles. Actualisation’s complete Privacy Policy can be accessed by emailing hello@actualisation.ai and requesting a copy.
Actualisation supports the importance that the community places on the maintenance of informational privacy of individuals’ personal and sensitive information. This extends to the collection and management of information held in its records regarding individuals.
Actualisation’s Privacy Policy is to inform people of:
how and when we collect personal information.
how we use and disclose personal information.
how we keep personal information secure, accurate and up-to-date.
how an individual can access and correct their personal information; and
how we will facilitate or resolve a privacy complaint.
The kinds of personal information collected, used, and disclosed by Actualisation.
At Actualisation, we will only collect, use or disclose personal information for the primary purposes for which it was collected and consented to by you, as set out in our Privacy Policy, or as otherwise required or authorised by law, including the Privacy Act.
The type of information we collect will depend on the purpose of our dealings with you. Generally, the type of personal information we collect from you will relate to your contact and identifying information and other types of information to assist with providing our services to you.
Broadly speaking, the kinds of personal information Actualisation collects (and the uses made of that information) can be broken down into the following main purposes:
Enquiries.
Provision of services.
Marketing services; and
Human resources.
We set out below a summary of some of the common types of information we collect, related uses and disclosures.
Types of information collected and uses
Enquiries
The types of information we may collect for the purpose of enquiries include: contact information, additional information such as job title, and areas of interest.
The types of uses we will make of personal information collected for this type of purpose include: provision of our services to you, marketing, and general administrative use.
Provision of services
The types of information we may collect for the purpose of provision of services include: contact information, historical data for artificial intelligence solutions and other identifying information, additional information such as bank account details, membership information, and information to perform background checks.
The types of uses we will make of personal information collected for this type of purpose include: managing the customer relationship, identity verification, marketing and general administrative use.
Marketing services
The types of information we collect for the purpose of marketing services include: contact information, areas of interest, registration and attendance at an event, and website and online activity including social media activity.
The types of uses we will make of personal information collected for this type of purpose include: marketing and promotional activities by us such as, seminars or events, sending you alerts and notifications such as email alerts and publications about our services, adding your details to our marketing database if you subscribe to one of our mailing lists or interact with us such as by attending an event run by us, responding to social media messages, verifying your identity, and general administrative use.
Human resources
If you are a prospective employee, employee, contractor, supplier, consultant or we collect your personal information for the purpose of human resources, the types of information we collect for this purpose include contact information, identifying information, employee record information, CV or resume, application related information, performance related information, information to perform background checks.
The types of uses we will make of personal information collected for this purpose include: background checks such as confirmation of previous employment or publicly available information such as LinkedIn, performance monitoring use, and general administrative use.
Types of disclosure of personal information
Actualisation only discloses your personal information to those parties external to Actualisation where those third parties assist us in carrying out our services and marketing our services.
The types of disclosures we will make of personal information collected for the types of purposes listed above (Enquiries, Provision of services, Marketing services and Human resources) include: third party service providers utilised in connection with administrative services, third party service providers (including IT services providers, insurance providers, consultants, messaging service providers, marketing list providers) our contractors and agents including those who undertake our bill and/or credit services on our behalf.
In addition to the above, we may also disclose your personal information to external parties for the purpose of human resources including: your superannuation company, Australian Tax Office, third-party referees, recruitment agencies, and third parties in connection with obtaining any background checks or pre-employment screening.
Sensitive information
In some circumstances, we may also collect personal information from you which consists of sensitive personal information, such as medical or health information, racial or ethnic background, political or religious beliefs that may be required for dietary requirements or background checks if you apply for employment with Actualisation.
For more information on the types of information we collect, use and disclose please contact us to request a complete copy of our Privacy Policy.
How Actualisation collects and holds personal information
It is our usual practice to collect personal information directly from the individual that the personal information concerns. We will notify you of the purpose for the collection of personal information at or around the time of collection.
Sometimes we may collect personal information from a third-party source. If we have collected personal information from a third party we will, whenever reasonably practicable.
The types of third-party sources from whom we will collect personal information about you include your business card, your employer, referees provided by you on an application made with us, when you register to attend or attend an event, and publicly available sources.
Social Media Data Collection and Use
We may collect publicly available information from social media platforms and other online sources for marketing and lead generation purposes. This information may include profile data, contact information, professional details, and publicly shared content. We source this data in compliance with the applicable terms of service and privacy policies of the respective social media platforms.
The information collected from social media and other online sources may be combined with data from other sources, including information you provide directly to us, to create a more comprehensive profile for marketing purposes, lead generation, and to better understand our target audience. This combined data helps us tailor our marketing communications and identify potential business opportunities.
All social media data collection and processing activities are conducted in accordance with applicable privacy laws and the terms and conditions of the relevant platforms. If you prefer that we do not use publicly available information about you for these purposes, you may contact us at hello@actualisation.ai to request exclusion from our marketing databases.
Artificial Intelligence and Automated Processing
We may use artificial intelligence (AI) technologies, machine learning algorithms, and other automated processing tools to analyse, process, and derive insights from your personal data. This automated processing may be used for various purposes including but not limited to:
Data analysis and pattern recognition
Marketing optimization and personalization
Lead scoring and customer segmentation
Content recommendations and targeting
Fraud detection and security monitoring
Operational efficiency improvements
Our AI processing systems are designed with appropriate safeguards to ensure accuracy, fairness, and compliance with applicable privacy laws. We regularly monitor and audit these systems to minimize potential bias and ensure appropriate data handling.
Where automated decision-making produces legal effects concerning you or similarly significantly affects you, you have the right to obtain human intervention, express your point of view, contest the decision, and request manual review of the automated decision. To exercise these rights or for more information about our automated processing activities, please contact us at hello@actualisation.ai.
We implement appropriate technical and organizational measures to secure any personal data processed through AI systems and ensure that third-party AI service providers, where used, maintain adequate data protection standards consistent with this privacy policy.
Online information and Google Analytics
Actualisation’s website may offer links to other websites. Those websites may also collect your personal information (including information generated through the use of cookies) when you visit them. We are not responsible for how such third parties collect, use or disclosure your personal information, so it is important to familiarise yourself with their privacy policies before providing them with your personal information.
If you use our website, we may utilise "cookies" which enable us to monitor traffic patterns, trends and to serve you more efficiently if you revisit our website. In most cases, a cookie does not identify you personally but may identify your Internet service provider or computer. We may gather your IP address as part of our business activities and to assist with any operational difficulties or support issues with our services. This information does not identify you personally.
We undertake and use Google Analytics on our website. This feature does not use any sensitive personal information you have provided to us, nor do it use any personal information. We do not facilitate the merging of your personal information with any non-personal information unless we notify you and you opt-in to that merger.
Direct Marketing
You give your express and informed consent to Actualisation using your personal information for the purposes relating to the Enquiries, Provision of services, and Marketing Services sections including as set out above, to provide you with information and tell you about our services, updates about developments, publications, alerts or events which we consider may be of interest to you.
You may unsubscribe from receiving any further communication from us at any time. If you do not wish to receive direct marketing communications from Actualisation, please contact us via the details provided below, or follow the unsubscribe links in any email communication you may receive from us.
Cross Border Disclosure
It is possible that some of the information collected by Actualisation may be disclosed to our contractors, agents and service providers outside of Australia. You consent to your information being disclosed to a destination outside Australia for this purpose, including but not limited to India, USA, the Philippines, and the United Kingdom and you understand and acknowledge that Australian Privacy Principle 8.1 will not apply to such disclosures of your personal information.
General Data Protection Regulation (GDPR)
Actualisation are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. If you are located in the European Economic Area (EEA), you have specific rights regarding your personal data, including the right to access, rectify, erase, restrict processing, object to processing, and data portability. You may exercise these rights by contacting us at hello@actualisation.ai. We process your personal data only where we have a lawful basis to do so, and we retain your data only for as long as necessary to fulfill the purposes outlined in this privacy policy or as required by law. For questions about our data processing practices or to file a complaint, you may contact your local data protection authority.
Security and Access
Actualisation prioritises data security through utilising vendor, industry, and market leading best practices to protect against unauthorised access, loss, use, modification or disclosure. These practices include rigorous identity and access management, encryption, segregation, and continuous monitoring. These practices are backed up by a robust incident response plan.
How to contact us
For further information, to obtain a complete copy of our Privacy Policy or to make a complaint, please contact Actualisation at hello@actualisation.ai or write to us at PO Box 154, Bulimba, Qld 4171.
Acknowledgement
By using our website, engaging our services, submitting an enquiry or interacting with us, where you have been provided with a copy of our Privacy Policy Highlights Statement or had a copy of our Privacy Policy Highlights Statement reasonably available to you, you are acknowledging and agreeing:
to provide the consents given by you in this Privacy Policy Highlights Statement; and
that you have been informed of all the matters in this Privacy Policy Highlights Statement; and
nothing in this document (or a cross-referred document) gives rise to any contractual obligations on Actualisation.
Modifications and updates
We reserve the right to modify our Privacy Policy as our business needs require. We will take reasonable steps to notify you of such changes (whether by direct communication or by posting a notice on our website). If you do not agree to our continued use of your personal information due to the changes in our Privacy Policy, please cease providing us with your personal information and contact us via the details set out in this document.
This Privacy Policy Highlights Statement was last updated 20 June 2025.